Last updated: 9 January 2012
Two types of data are collected: (a) personal data, such as names, company names, postal addresses, e-mail addresses, telephone numbers, credit card account information, financial institution account information, age, gender, and product and service preferences (“Personal Data”); and (b) non-personal aggregate or traffic data, such as your IP address, which web pages are being visited, the order in which the web pages are being visited, which hyperlinks are being “clicked”, how many users are visiting the Website, domain server, type of computer and type of web browser (“Traffic Data” and together with Personal Data, the “Collected Data”).
Collection and Usage
Personal Data is gathered when users provide Personal Data to or through the Website, for example, when registering with the Website or purchasing any ATAC product or service through the Website or entering any of the Website’s contests, sweepstakes or promotions (“Promotions”).
Traffic Data is tracked and gathered when you and other users visit the Website. While gathering Traffic Data may not collect Personal Data, it may provide information on the geographical location from which users access the site. This Traffic Data generally does not identify individual users. Instead, the Traffic Data identifies Website users as a whole, including demographic information, preferences in content and advertising, quality of service, and web traffic patterns.
Collected Data may be released to persons and/or entities affiliated or contracted with ATAC (“Affiliates”) (including, without limitation, strategic alliances and advertising affiliated persons and/or entities). For instance, Personal Data may be used to: (1) send you information about ATAC and our products, services, special offers, Promotions and/or upcoming events; (2) send you information about Affiliates’ products and services; (3) conduct surveys about your opinion of ATAC, its staff, performance, products and services or the Website; (4) verify your qualifications for certain promotions, special offers, products and services; (5) bill you for any products and services purchased through the Website via a credit card or electronic payment; and (6) customize and tailor your experience on the Website by displaying content that ATAC thinks you might be interested in according to your preferences. You consent to the release of your Collected Data to Affiliates of ATAC.
Collected Data may also be released to any persons and/or entities not affiliated or contracted with ATAC (“Non-Affiliate”) directly associated with your instructions, requests, reservations and/or registrations for products or services provided by ATAC or Non-Affiliate (including, without limitation, customer support, information technology support, credit card or other electronic payment processing and personal profile services) when the transfer of such Collected Data is necessary to provide you with such products or services. By instructing, requesting, reserving and/or registering for such products or services through the Website from ATAC or Non-Affiliate, you consent to the release of your Collected Data to Non-Affiliate. ATAC shall use reasonable efforts to provide the Non-Affiliate access only to the Personal Data necessary to assist in responding to your instructions, requests, reservations and/or registrations for such products or services and cause such Non-Affiliate to use your Personal Data for these limited purposes.
In the event that ATAC sells, buys, merges or otherwise reorganizes, all or a controlling part of, ATAC’ assets and/or equity, your Collected Data may be released, transferred, sold or otherwise conveyed (“Conveyed”) to prospective or actual buyers, sellers or persons and/or entities merging with ATAC. You consent to any and all such Conveyances of your Collected Data.
The names of Promotion winners and participants may be used in connection with Promotions. Names and other Collected Data may also be released to the sponsors of Promotions for the sponsors’ use in connection with the Promotion. By entering a Promotion, you consent to the release of your Collected Data to the Promotion sponsor or as otherwise allowed in accordance with the Promotion rules.
Please note that chat rooms, forums, message boards, and/or news groups may be available through the Website. Any information disclosed in these areas is or may be deemed to be public information and you must exercise caution and discretion when deciding to disclose personal and non-personal information.
Please keep in mind that if you directly disclose Personal Data or personally sensitive data through your home page, linked sites, or other public forums, this information may be collected and used by others. ATAC encourages all users to review the privacy statements of websites you choose to link to from the Website so that you understand how those websites collect, use and share information about you and/or your computer. ATAC is not responsible for the data collection, data usage, privacy statements or content on other websites.
The Website may place small files, called ‘cookies’ onto your computer. Cookies are data files that websites write onto computer hard drives for record keeping purposes when you visit them. The cookie file then identifies you as a unique user. As a convenience feature, cookies simplify the process of recording personal information, so that, for example, users do not have to enter names, addresses or passwords repetitively. Cookies also allow users or ATAC to customize some sites features.
You can program your browser not to accept cookies, but if you do, you may be unable to access some parts of the Website, and the Website will not be able to customize features according to certain preferences.
Measures to Safeguard Children
ATAC encourages parents and guardians to spend time with their children online and to be fully familiar with the websites visited by their children. At various places on the Website, ATAC may ask users whether they are 18 years of age or older. ATAC relies on users to be truthful in responding to these questions.
ATAC does not intentionally gather or solicit Personal Data from or about children under 18 years of age. A parent or guardian whose child provided Personal Data to ATAC without the parent’s or guardian’s consent should immediately notify ATAC of such disclosure in writing to the contact provided below. ATAC, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from ATAC’s database.
ATAC has implemented security measures to help protect your Personal Data. For example, ATAC stores Personal Data on secured servers and transmits Personal Data through secure and encrypted channels. Although ATAC has implemented such security measures to help protect your Personal Data, your Personal Data may still be accessed, altered, disclosed and/or otherwise used in an unauthorized manner and as such, ATAC is not responsible if such unauthorized access, alteration, disclosure and/or other uses occur.
ATAC Global, LLC.